Pier 39

Enter if you dare! Spirited local actors highlight Jefferson Street's ghoulish new attraction

|
()

A new attraction is coming to Fisherman’s Wharf June 26, and it’s pretty surreal. The San Francisco Dungeon, the eighth in a series by Merlin Entertainments and the first stateside (most of the other dungeons focus on medieval history and are scattered throughout Western Europe), is a subterranean labyrinth where actors lead patrons on a hodgepodge tour of creepy SF-inspired historical haunts. 

There’s obviously a lot to be skeptical of here. For one, Merlin, which is centered in the UK, is a gargantuan enterprise second only to Disney in the themed tourist trap world — other assets include Madame Tussauds, Legoland, and a bevy of contrived wildlife safaris. San Franciscans already talk a ton of smack about the half-assed efforts by huge corporate attractions on Jefferson St. to appear “local” — the one or two scattered Californian sports figures or cultural icons in Tussauds, for example, don’t conceal the sterility of the whole operation. 

My visit to the Dungeon didn’t run entirely contrary to these concerns.

Read more »